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How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik
The Long Game
The Sacrifice Thing Is HUGE Right?
Jacob: When you create goals large enough for the making nervous it's like, well, something's going to have to be let go. He says he is seeing a bunch of things I thought were really important fall off and things like hot take about clever or not. "I'm just crushing SEO because every article we publish makes the next one easier"
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