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How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik

The Long Game

00:00

The Challenges of Content Scribe

G2 had many use cases as well right compared to somebody who just sells email marketing software like you guys are. So in that way I can see it being somewhat similar challenge wise to scribe but there's huge differences among doing content at these two companies. The ability to show the ROI of my content is so much easier because I can literally say six months in we have this many sign ups  and we can project how traffic is growing and what our traffic estimates are for month seven through 12.

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