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How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik
The Long Game
SAS SEO - Style Versus Substance
Like style has always been like a marginal thing. In rare cases it's like Gary Vaynerchuk his style is kind of the substance itself. Style in most cases should be like a tool to facilitate the substance of the message. And then when we're looking at like SAS SEO you know nobody is coming to me or even our CEO for how to better create a process guide, they just want the answer. That's why they're going to Google because they're this part of their job just sucks and they want to go back to doing more interesting stuff.
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