Is There a Growth Model or a Product Led Motion?

So there's a product led motion where you can actually sign people up direct response and there's tons of search volume so it's like you would pick those channels naturally at the expense of doing other things like Twitter threads, whereas another company could be early stage they've got an influential founder and it's a complex deal cycle. So I tend to see it with these agency that seem to not know what they're doing right. But in back to your other point like this is taking a side step but like for you I'm never going I mean I work in content like if we needed a content agency. You're not going to start some more just marketing or something like that either. It's

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