Ecommerce Playbook: Numbers, Struggles & Growth 10 Topics With Taylor: Attribution, Shopify Audiences, & The Looming Ecomm Debt Crisis
4 snips
Jun 1, 2022 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction
00:00 • 2min
What's the Biggest Thing About Attribution?
01:31 • 3min
Is There a Right Answer to Attribution?
04:39 • 3min
Marketing Budgets
07:47 • 4min
Objectivity Is Contribution Margin Cost of a New Customer
12:10 • 2min
Media Mix Modeling Is a Good Principle for Making Decisions Between Channels
13:47 • 2min
Is Facebook's Ad Auction System Predicting Your Ad Performance?
15:19 • 3min
Attribution Is a Quagmire
18:40 • 2min
Is There a Debt Crisis in the E-Commerce World?
21:00 • 4min
What's the Signal to a Debt Crisis?
25:19 • 2min
Is That Right?
27:45 • 2min
Is It's Choppy or Is It's Risky Out There?
29:27 • 3min
The Biggest Mistake I've Made in Planning for Freelance Marketing
32:54 • 2min
Growth Marketers - You're the Magic Person to Make Your Business Grow
35:16 • 2min
Shopify Audiences
36:53 • 4min
Is Facebook the Answer to Your Marketing Challenge?
40:49 • 2min
Omnichannel Is Not an Audience Targeting Challenge
42:23 • 6min
Risk Profiling Is Changing Your Behavior
47:57 • 2min
Is There a Higher Value in Complex Problems?
49:34 • 2min
Freelancing - It's Still a Challenge
51:20 • 2min