Shopify Audiences

I was just listening to be lukey on A podcast this morning who I always love those do I think he's incredibly thoughtful. He brought up shopify audiences and He poo pooed it in a way that like I think is exemplary of its actual potential impact. We got to be a part of the very early beta for shopify audiences, but even besides that it didn't work well. So i'm with you  and there's no need to add another thing on top of facebook.