Attribution Is a Quagmire

I think attribution is a quagmire I think it pulls you into the wrong Obsessions. It sucks so much time and energy away from exactly what you're describing Which is the execution of improving the product of the business Like you don't Attribution is the thing you worry about when you're at the threshold of death not because of attribution, but because the product isn't good enough or margins aren't right all of the things. So why would we spend time arguing about a thing that we can't actually be right about? You know, if you took that time and reinvested it into creating even aside from the product If you've got somebody on your ads seen who that's their job like