Media Mix Modeling Is a Good Principle for Making Decisions Between Channels

The most incremental channel Facebook prospecting on a click basis with excluding existing customers. It's the purest incremental channel Guess what second non branded search guess what's like you could move down the phone exactly what you would think. Third is remarketing of website visitors excluding existing customers And then fourth is reactivation of lapsed customers And then fifth is retention of existing customers and then way down the line is branded search.