Is There a Right Answer to Attribution?

There is no right answer to the assignment of value. We all need to acknowledge that this is an individual opinion, but in that is a really critical sort of a piece of understanding Which is that the answer at this moment in human history is an unknowable answer. There's a million unknowable data points in this actual customer journey. So the idea that we think that just these ads are the only part of it is where it all falls apartright from the start.