Objectivity Is Contribution Margin Cost of a New Customer

Monice: We're trying to get to break even or a few dollars above that first order profitability And so that to me is the I call it the law. The everything below that is sort of a guiding principle. So laws an objectivity are contribution margin cost of a new customer Am er and m er which are functions and measures of those things, right? Then you get into this question, which is you still have to make a decision at the platform level and I respect that But here's what I want and where experienced marketers can help us out.