Omnichannel Is Not an Audience Targeting Challenge

I'm just kind of seeing this rubber band effect which is that in the early days of d2c and I've talked about this year before The promise was cut out the middleman. There actually has become a middleman That middleman is facebook and they are and costs there are expensive And so that's where your margin goes instead. However d2c is still viable in its own way Um, and there you go What what I've seen happen in the challenge related to like pure play d2c Is that people have increasingly gone towards other channels? For example, people are much more open to amazon Than they were earlier. They used to think of amazon as sort of