What's the Biggest Thing About Attribution?

There's this whole conversation going right now about sort of like attribution and what is needed and what is not? And in my episode what I what I saw happened for a business Was that a business? drastically Underestimated the value of its Facebook spend because the reporting that they saw in Facebook's dashboard was not. simply There was too much signal loss It was not showing them all of the value that they were getting. So anyway, it's a really big topic right now. We're working towards including splits between new customer revenue returning customer revenue over time and am er as a metric.