Marketing Budgets

I like to move from concrete and objective Down into the mushy and more disputed right? So when I think about that at the most concrete objective level is money Right is the dollars in your bank account And even this we have to understand that there's a distinction between the accrual of revenue and the realization of it. Revenue is the ultimate check on all this because people are buying ads Is because it's really really easy to see how that ends up powering business Especially in businesses such as facebook.