Risk Profiling Is Changing Your Behavior

Any entrepreneur starting an e-commerce business right now should start with a 10-year horizon not a three. Risk profiling is a thing that enters your World view a lot more and diversity of channel both a traffic channel and distribution channel become really important because if one turns off you're still alive. You still get to keep playing the game Now the pendulum is going to swing where we're going to get into this like romanticizing retail thing again.