Ecommerce Playbook: Numbers, Struggles & Growth cover image

10 Topics With Taylor: Attribution, Shopify Audiences, & The Looming Ecomm Debt Crisis

Ecommerce Playbook: Numbers, Struggles & Growth

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Is Facebook's Ad Auction System Predicting Your Ad Performance?

Facebook's ad auction system is very transparent about the formula total value equals advertiser bid times estimated action rate plus user value. The only data point that Facebook has for your click to conversion rate Are the conversions that they themselves have been able to track. John max bowling told me on a call a week or two ago really smart guy. He said like my feel-free commerce people are drowning in insights and starving for execution.

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