Ecommerce Playbook: Numbers, Struggles & Growth

Join Luke Austin, VP of e-commerce strategy at Common Thread Collective, as he shares insights from a thrilling 14-day challenge that raked in $1.28 million. Discover the strategic marketing maneuvers that turned a critical moment into explosive growth. Luke breaks down how they closed a daunting revenue gap in just four days by leveraging data, innovative collaborations, and forecasting. Learn why clarity in marketing strategies is crucial for driving success and how to enhance decision-making processes for substantial revenue spikes.

Discover how Common Thread Collective transformed from a small startup into a mission-driven agency connecting marketing to real financial results. Hear about their strategic partnership with Acacia and the exciting technology roadmap ahead. The conversation highlights the cultural shift towards prioritizing customer experience and shareholder value while navigating the challenges posed by the pandemic. This behind-the-scenes look at their journey promises insights into the future of ecommerce.

Discover how outdated attribution models could be sabotaging your advertising strategy. Learn why the common '7-day click' and '1-day view' settings may mislead you. Uncover a zero-cost geo holdout test to reveal true incremental return on ad spend. The discussion also emphasizes the need for a unified measurement system across platforms like Facebook and Google. Plus, explore the innovative role of AI in enhancing advertising metrics and the importance of consistent ad optimization for better performance measurement.

Facing financial struggles? Dive into strategies that can keep your brand afloat amid rising bankruptcy rates. Learn how to convert suppliers into your financial allies, easing inventory cost pressures. Discover the power of tapping into pop culture and community to generate organic demand. Plus, gain insights on critical inventory planning techniques for the crucial Q4 that can help safeguard your cash flow. It's a tale of two cities in e-commerce—make sure you land on the thriving side!

Yarden, Co-founder and CEO of Veros, shares his expertise on the ecommerce landscape amid rising brand closures. He discusses sobering statistics revealing disparities between large and small businesses in revenue performance. Emerging consumer spending trends raise eyebrows as confidence hits new lows. Yarden also touches on how tariffs and inflation are reshaping the market, while optimism arises from international opportunities in regions like Israel. Discover strategies for thriving in a turbulent ecommerce environment.

Discover the six essential questions that can reveal the strengths and weaknesses of any brand. Learn how to make tough decisions about marketing spend during financial strain. Explore the fine line between immediate ROI and long-term brand investments, and find out what healthy customer acquisition cost (CAC) efficiency looks like. Delve into strategies for redefining business models in uncertain markets and understand the crucial mistakes brands often make in downturns. This is a must-listen for anyone navigating the challenges of e-commerce.

Luke Austin, an expert in e-commerce, dives into a high-stakes challenge to generate $1 million in just 14 days for a direct-to-consumer brand. He reveals that while returning customers are driving some revenue, attracting new ones is a major hurdle. Time is running out, and he discusses strategic adjustments to tackle revenue gaps and optimize customer acquisition. Plus, he provides insights on an impending brand collaboration that could be crucial for success. Will they close the $577K gap before the deadline?

Tony Chopp, VP of Paid Media at Common Thread Collective, shares insider insights from Meta's Performance Summit. He discusses the future of ads, focusing on the importance of incrementality and how it could revolutionize measurement. AI customization, creative diversity, and user-generated content are highlighted as essential for successful campaigns. Chopp also delves into new tools like Opportunity Score and Headroom Analysis, providing a roadmap for performance marketers looking to adapt and thrive in an evolving landscape.

Tony Chop, an intrepid explorer of incrementality, joins the discussion on Meta's groundbreaking Incremental Attribution product. Discover how this innovative tool showed an 18% uplift in conversion value compared to traditional attribution methods. The conversation dives into the mechanics of this new setting and its potential to revolutionize media buying strategies. Learn how continuous incrementality tests can optimize ad spend and why this could be a game changer for future campaigns in digital advertising.

Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, takes on a thrilling real-time challenge to generate an additional $1,000,000 in just 14 days for a client. He shares insights on structuring revenue forecasts and daily targets to ensure success. The discussion dives into the critical role of marketing calendars and adapting strategies when performance lags behind goals. Expect engaging tips on creative strategies, promotional timing, and media spend adjustments that drive scalable and profitable revenue growth.