Ecommerce Playbook: Numbers, Struggles & Growth cover image

Ecommerce Playbook: Numbers, Struggles & Growth

Latest episodes

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Jan 9, 2025 • 30min

Why Product Development is the Future of Ecommerce Growth

Explore the transformative power of product development as a growth engine for ecommerce brands. Uncover how innovative storytelling can create demand and elevate brand visibility. Discover real-world examples, like a baseball-themed accessory turned into a holiday hit. Learn how aligning product design with cultural moments fosters authentic customer connections and boosts loyalty. Plus, dive into strategies for reallocating media budgets to enhance brand storytelling and supercharge marketing efforts.
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9 snips
Jan 7, 2025 • 43min

Brands That Win in 2025 Will Do THIS (Are You Ready?)

Discover what sets successful brands apart in 2025, with a focus on strategic storytelling. Learn how to craft compelling narratives that resonate with your audience and create community connections. Explore real-world examples from brands like Born Primitive that effectively align marketing with cultural events. Understand the crucial link between marketing and finance for enhanced business outcomes. Get tips on building a marketing calendar that delivers the right messages and drives customer loyalty.
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9 snips
Dec 23, 2024 • 34min

25 Predictions for Ecommerce in 2025

Dive into bold predictions for ecommerce in 2025! Discover how automation will revolutionize media buying, with a staggering 98% of processes becoming automated. Explore the enduring importance of human judgment amid rising omnichannel strategies, and learn how platforms like TikTok are reshaping revenue management. The discussion also covers challenges in customer acquisition and the need for innovation in product development. Get ready for a future where AI and strategic planning drive sustained growth!
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Dec 17, 2024 • 1h 12min

2025 Ecom Planning: The Framework That Could 10x Your Profit

Get ready to elevate your e-commerce strategy for 2025! Discover the PROPHIT System, a game-changing framework to bridge the gap between predictions and aspirations. Learn how to align your financial and marketing plans for stable growth while avoiding pitfalls in forecasting. Dive into the importance of integrating finance and marketing, and explore real data insights for informed decision-making. Understand customer churn and the impact of repurchase patterns on profitability within a crucial 130-day window. Optimizing financial planning has never been more essential!
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4 snips
Dec 10, 2024 • 38min

Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets

Join Luke Austin, VP of e-commerce strategies at Common Thread Collective, and Tony Chop, VP of paid media at the same firm, as they unveil PAM—the Profit Allocation Model. This innovative tool revolutionizes how e-commerce businesses allocate ad budgets to maximize profitability. They discuss the significance of incrementality for evaluating ad success and share insights on optimizing budget distribution across channels. Tune in to learn how PAM streamlines decision-making and connects business goals with actionable advertising strategies!
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6 snips
Dec 5, 2024 • 25min

Unlocking Profit: The Hardest (But Most Important) Part of Scaling

Scaling an e-commerce business is thrilling, but many overlook hidden profits. The importance of clarity and alignment around financial metrics is emphasized. The Prophit System is unveiled as a tool to simplify complex data. Understanding revenue definitions and focusing on contribution margins are crucial for informed decisions. Messy data can lead to costly mistakes, making consistency in financial metrics essential for growth and success.
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10 snips
Dec 3, 2024 • 18min

2025 Starts Here + BFCM Data You Need to See

Explore the latest trends of Black Friday and Cyber Monday, revealing unexpected growth patterns and changing consumer behaviors. Discover how to enhance your strategy for 2025, emphasizing effective planning and the significance of omni-channel marketing. Learn about the shift in revenue from new versus returning customers and its implications for future sales. Dive into exclusive insights that can help brands navigate the complex e-commerce landscape and prepare for a successful year ahead.
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7 snips
Nov 26, 2024 • 29min

FINAL WARNING: Your Black Friday Strategy is Missing THIS!

Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, shares critical insights for mastering Black Friday. He discusses crafting standout offers to capture attention and the necessity of adjusting ad spend for better ROI, notably shifting focus towards Meta. Luke emphasizes the importance of raising AMER targets and offers creative tips for maximizing ad performance during peak sales. Plus, he reveals why increasing email outreach could be a game-changer for boosting revenue this holiday season.
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Nov 21, 2024 • 18min

The Truth About AppLovin: Should You Shift Your Budget NOW?

Is AppLovin the next big thing in ecommerce advertising? Discover why this platform is gaining traction, even rivaling Meta Ads. Brands are reporting impressive returns, thanks to unique advantages like 7-day click optimization. But can it maintain success as competition heats up? Learn how you can cautiously test this promising platform, including tips for leveraging free ad credits ahead of Black Friday. Plus, dive into the shifting demographics in mobile gaming ads and the evolving e-commerce landscape.
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11 snips
Nov 19, 2024 • 30min

Is This the Beginning of a DTC Comeback?: State of the Industry

Join Jeremiah Promer, Founder of NoCommerce, and Yarden, Co-founder of Veros, as they dissect the current DTC landscape. They reveal why growth for seven-figure brands has plateaued and analyze shifting ad performance on platforms like Meta and TikTok. Discover rising consumer optimism that might impact holiday sales and gain insights into the emerging AppLovin ad network. These industry experts provide sharp takes on consumer spending trends, hinting at exciting possibilities for Black Friday and beyond!

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