Ecommerce Playbook: Numbers, Struggles & Growth CTC Summit: Why 2025 eCom Is a Tale of Two Cities: Winners & Losers
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Jul 22, 2025 Dive into the stark realities of the e-commerce landscape as trends predict a sharp divide between winners and losers by 2025. Discover the economic signals that may tilt the scales for brands, revealing why some will flourish while others face collapse. Gain insights into navigating current challenges like tariffs and shifting consumer behavior. Learn about the critical role of clarity, data leverage, and innovative marketing strategies to ensure resilience and growth in a tumultuous market.
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CTC's Tough Layoffs Experience
- Three years ago, CTC laid off 100 employees over 90 days due to business struggles.
- Taylor Holiday describes this period as the worst business experience and transformative for the company.
Delayed Tariff Impact on Ecommerce
- In April 2024, 1% of e-commerce clients filed for bankruptcy, up dramatically from the previous year.
- Tariff impacts are delayed; real financial consequences will show starting July and before Q4.
June Revenue Decline in Ecommerce
- In June 2024, median e-commerce stores saw an 8% decline in revenue year-over-year, unprecedented in a growth sector.
- This signals serious market contraction and a looming problem in the e-commerce industry.