Ecommerce Playbook: Numbers, Struggles & Growth cover image

CTC Summit: Why 2025 eCom Is a Tale of Two Cities: Winners & Losers

Ecommerce Playbook: Numbers, Struggles & Growth

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Navigating the Complexities of eCommerce Profits and Bankruptcies

This chapter examines the contrasting dynamics within the eCommerce sector, where some businesses report rising profits while bankruptcy rates soar. Through a specific case of customer bankruptcies, it delves into the financial health of brands and discusses potential implications of tariffs on future profitability.

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