Ecommerce Playbook: Numbers, Struggles & Growth cover image

CTC Summit: Why 2025 eCom Is a Tale of Two Cities: Winners & Losers

Ecommerce Playbook: Numbers, Struggles & Growth

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Ecommerce in Turmoil: Navigating Challenges

This chapter explores the current struggles within the eCommerce industry, focusing on financial difficulties faced by brands due to tariffs, inventory issues, and declining consumer spending. It emphasizes the importance of strategic marketing investments amidst economic uncertainty to ensure long-term growth and resilience.

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