CTC Summit: Why 2025 eCom Is a Tale of Two Cities: Winners & Losers
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
Navigating eCommerce and Marketing Automation
This chapter explores the automation of tracking marketing actions and their impact on business performance, emphasizing the need for accurate data in revenue forecasting. It introduces the concept of incrementality to measure the effectiveness of marketing funds across various channels and highlights the transformations within eCommerce strategies due to advancements in technology. Additionally, it discusses the importance of creative advertising strategies and AI enhancements in optimizing media buying, ultimately urging businesses to adapt to evolving market dynamics.
Transcript
Play full episode
