Ecommerce Playbook: Numbers, Struggles & Growth The Secret That Prepares Accelerator Brands for 8-Figure Success
Aug 7, 2025
Joy Sharma and Jan Almuni, leaders at Common Thread Collective’s Growth Accelerator program, dive into the art of scaling brands from seven to eight figures. They discuss the significance of creative volume and the effective use of the 'two-and-two' marketing calendar for consistent growth. Discover how landing page testing can illuminate customer insights and the crucial role of retention at every growth stage. They also introduce innovative marketing strategies, including leveraging gift cards to boost customer engagement.
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Build a Creative Volume System
- Create a system for generating creative volume by combining angles, offers, and personas in ads.
- Use existing organic content as a basis for paid ads to build volume cost-effectively.
Iterate Creatives, Find New Angles
- Scale creative production by iterating on winning ads with multiple formats like cinemagraphs and short videos.
- Avoid making ads only by replicating past winners; find new angles to test for sustained growth.
Use Concept Logs & Creators
- Use a concept log spreadsheet to ideate and organize offers, audiences, and messages for ads.
- Collaborate closely with small content creators and editors to produce diverse, high-volume ad variants.