Innovative Content Strategies for Brand Growth

As brands approach the $1M–$10M revenue range, they often find themselves stuck—still hustling, but with slower growth and rising costs. That’s where CTC’s Global Accelerator comes in. In this episode, Richard Gaffin is joined by Joy Sharma and Jan Almuni to share the blueprint for how seven-figure brands break through to eight.They reveal the step-by-step playbook used across dozens of brands in the Accelerator program—and why the secret to scaling isn’t one big move, but the right next move at the right time.You’ll learn:- Why creative volume is a non-negotiable—and how to build it cost-effectively- How the “two-and-two” marketing calendar framework drives consistent growth- What landing page testing can teach you about offers, personas, and real incrementality- Why retention isn’t a backend problem—it’s baked into every step of the growth journeyShow Notes:Get your FREE mystery shopping report from Stord—compare your CX against two competitors:https://stord.link/mysteryExplore the Prophit System: https://prophitsystem.comHave a question for the podcast?Email us at podcast@commonthreadco.com