Acquired Rolex
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Feb 24, 2025 Discover the paradox of Rolex, a luxury brand that thrives on the demand for outdated mechanical watches over digital alternatives. Learn about its extravagant comparison to the Birkin bag and the surprising origins of its founder. Delve into the brand's evolution during key historical moments like World Wars I and II. Explore the innovative marketing behind the Oyster dive watch and the cultural significance of the Daytona. Uncover how Rolex maintains its prestige while producing over a million units annually, all while giving back through philanthropy.
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Orphaned Founders
- Three of the biggest luxury brands were founded by orphans from the 1800s: Vuitton, Hermes, and Rolex.
- This is a surprising commonality given their association with European nobility and tradition.
Early Watches
- In the early 1900s, watches were primarily pocket watches, not wristwatches.
- Wristwatches, or "wristlets," were smaller, less accurate, and considered mostly women's jewelry.
Chronometer Certification
- Hans Wilsdorf tested pocket watches for accuracy at home and then had the best ones officially tested.
- This led to the realization that chronometer certification could be a valuable marketing tool.
