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13min chapter
Rolex
Acquired
The Legacy of Rolex: Innovation and Exploration
This chapter explores the historical significance and innovative features of iconic Rolex models, particularly the Datejust and Milgauss watches. It delves into the influence of brand founder Hans Wilsdorf and the marketing strategies that solidified Rolex's status within the luxury watch market. The narrative also highlights the adventurous spirit embodied by the Explorer watch, intertwined with the stories of legendary explorers like Sir Edmund Hillary and Tenzing Norgay.
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