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16min chapter
Rolex
Acquired
Rolex's Luxury Positioning and Strategic Management
This chapter examines Rolex's positioning in the luxury watch market in comparison to brands like Patek Philippe, debating the true nature of its luxury status amidst mass production. It highlights Rolex's strategic decisions under the leadership of CEO Patrick, especially during economic challenges, including the 2008 financial crisis. The discussion also explores Rolex's unique retail strategy and the implications of supply limitations on customer relations, questioning potential shifts in their retail approach.
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