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Rolex

Acquired

CHAPTER

Watches in Transition: From Tech to Timelessness

This chapter explores the shift in consumer preferences between affordable fashion watches and luxury brands, notably Rolex, amid a technological landscape influenced by smartwatches. It highlights the resurgence of mechanical timepieces, the impact of the quartz crisis, and the strategic branding that has allowed Rolex to thrive amidst industry changes.

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