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Rolex
Acquired
The Legacy of Swiss Watchmaking
This chapter examines the origins and evolution of the Swiss watchmaking industry, detailing the influences of Calvinism, harsh winters, and the cultural practices that encouraged collaborative craftsmanship. It follows Rolex’s journey in establishing its prestigious reputation post-World War I, focusing on strategic innovations like the waterproof Oyster case and partnerships that shaped the brand’s identity. Ultimately, the chapter highlights the blend of artistry and precision that defines Rolex and the Swiss horology legacy.
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