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Rolex

Acquired

CHAPTER

Rolex: Luxury Watch Dominance and Philanthropy

This chapter explores the impressive position of Rolex within the luxury watch market, highlighting its substantial production numbers and annual revenue. It delves into Rolex's unique market strategy that balances accessibility and prestige, allowing it to outperform competitors in both primary and secondary markets. Additionally, it discusses Rolex's philanthropic efforts through the Hans Wilsdorf Foundation, showcasing its commitment to charitable initiatives alongside its business success.

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