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Rolex

Acquired

CHAPTER

Rolex: Resilience and Reinvention

This chapter examines Rolex's innovative design and material evolution during the early 20th century, particularly amidst the challenges of the Great Depression and World War II. It highlights how the brand adapted strategically through diversification and market positioning, while also capturing opportunities from competitors like Omega. Additionally, the narrative explores the significant impact of wartime needs on watch design and the iconic Datejust model's introduction, solidifying Rolex's reputation among influential historical figures.

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