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14min chapter
Rolex
Acquired
Rolex: Resilience and Reinvention
This chapter examines Rolex's innovative design and material evolution during the early 20th century, particularly amidst the challenges of the Great Depression and World War II. It highlights how the brand adapted strategically through diversification and market positioning, while also capturing opportunities from competitors like Omega. Additionally, the narrative explores the significant impact of wartime needs on watch design and the iconic Datejust model's introduction, solidifying Rolex's reputation among influential historical figures.
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