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Rolex

Acquired

CHAPTER

The Timeless Legacy of the Rolex Submariner

This chapter explores the storied history and iconic status of the Rolex Submariner, a must-have for watch collectors and divers alike. It highlights the technical prowess of the watch, its influence through figures like Jacques Cousteau, and its cultural significance within the James Bond franchise. Additionally, the chapter examines the shift from Rolex to Omega in the Bond films and the role of product placement in shaping brand perception.

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