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Rolex

Acquired

CHAPTER

Rolex and the Jet Age

This chapter explores Rolex's pivotal role during the jet age, particularly the launch of the Boeing 707 and its partnership with Pan Am to create the GMT Master watch for pilots. It also compares Rolex and Omega's legacies, especially in the context of NASA's Apollo missions, revealing personal astronaut preferences and the competitive dynamics between the two brands.

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