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Rolex
Acquired
Rolex and the Birth of the Oyster
This chapter explores the innovative marketing strategy Rolex used in 1927 during the launch of the Oyster, the world's first waterproof wristwatch. It highlights the role of endurance swimmer Mercedes Gleitz as the brand's first ambassador and discusses how her historic swim contributed to the watch's publicity. The chapter contrasts old and new marketing techniques while examining the evolution of Rolex's identity and its appeal to both men and women in today's market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode