Acquired cover image

Rolex

Acquired

CHAPTER

Rolex and the Birth of the Oyster

This chapter explores the innovative marketing strategy Rolex used in 1927 during the launch of the Oyster, the world's first waterproof wristwatch. It highlights the role of endurance swimmer Mercedes Gleitz as the brand's first ambassador and discusses how her historic swim contributed to the watch's publicity. The chapter contrasts old and new marketing techniques while examining the evolution of Rolex's identity and its appeal to both men and women in today's market.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner