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16min chapter
Rolex
Acquired
The Legacy of the Rolex Daytona
This chapter explores the inception of the Rolex Daytona as the official timekeeper for the Daytona International Speedway in 1962 and its subsequent rise in popularity, particularly through the influence of cultural icons like Paul Newman. It examines the evolution of Rolex's marketing strategies, the watch's unique design traits, and the dramatic increase in value of Paul Newman Daytona models over time. The narrative also contrasts the watch cultures of Italy and America while reflecting on the personal significance of luxury timepieces in modern society.
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