Rolex
Acquired
The Valuation and Market Dynamics of Rolex
This chapter explores the intricate valuation of the privately held Rolex brand in the competitive watch industry, comparing it to public luxury brands like Hermes and Porsche. The discussion includes the complexities surrounding Rolex's market positioning, potential earnings, and the impact of counterfeiting on brand prestige. It emphasizes the importance of strategic management and long-term vision in maintaining Rolex's dominance in the luxury watch market.
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