Rolex
Acquired
Rolex's Strategic Acquisition of Boucher
This chapter explores Rolex's 2023 acquisition of the jeweler Boucher, highlighting its historical partnership and the implications for retail strategies. The discussion focuses on customer experience, exclusivity, and Rolex's disciplined approach to maintaining its luxury status without diversifying into other product lines. Additionally, it delves into the complexities of dealer autonomy, centralized control, and the balance between production decisions and sustaining brand prestige in the luxury watch industry.
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