Rolex
Acquired
The Impact of the Apple Watch on Luxury Timepieces
This chapter examines how the introduction of the Apple Watch affected the Swiss watch industry, particularly luxury brands like Rolex. It contrasts the historical role of watches as status symbols with their evolving perception in an era where functionality has diminished due to smartphones. The discussion delves into the cultural significance of watches, customer loyalty to brands, and explores the interplay between modern technology and traditional craftsmanship in watchmaking.
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