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Rolex

Acquired

CHAPTER

Rolex vs. Omega: Lessons from the Quartz Crisis

This chapter examines the divergent paths of Rolex and Omega during the quartz crisis, highlighting Rolex's strategic focus on mechanical craftsmanship versus Omega's struggles with adaptation. It discusses the importance of maintaining brand identity and strategic decision-making in a rapidly changing market, illustrating how Rolex emerged stronger while Omega faltered. Additionally, the chapter details the revival of luxury watchmaking and the impact of auctions on the value of rare timepieces.

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