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18min chapter
Rolex
Acquired
Rolex vs. Omega: Lessons from the Quartz Crisis
This chapter examines the divergent paths of Rolex and Omega during the quartz crisis, highlighting Rolex's strategic focus on mechanical craftsmanship versus Omega's struggles with adaptation. It discusses the importance of maintaining brand identity and strategic decision-making in a rapidly changing market, illustrating how Rolex emerged stronger while Omega faltered. Additionally, the chapter details the revival of luxury watchmaking and the impact of auctions on the value of rare timepieces.
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Listen to the best highlights from the podcasts you love and dive into the full episode