Forcing Function Hour

Leveraging Your Brand with Scott Norton

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Jul 1, 2022
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INSIGHT

Brand as Primal Identity

  • Brand is deeper than visuals; it's about reputation and trust.
  • Brand origins trace back to primal human relationships and identity signaling.
ADVICE

Build Brand From Inside Out

  • Start brand building from internal values and culture, not just external design.
  • Align your product and logo with a belief system to create a powerful brand presence.
ADVICE

Craft Defensible Sharp Values

  • Craft sharp values that you could defend against opposing viewpoints.
  • True values are tested and demonstrated especially when inconvenient to uphold.
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