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3min chapter
Leveraging Your Brand with Scott Norton
Forcing Function Hour
Integrity Is Not a Culture Shaping Value
In modernity, capitalism has replaced religion, but all of those same elements are there. They've just been co opted by companies. So rather than trying to re invent the wheel, in a sense, using these same elements that have worked,. But for a company, for a person, and that the reason that we make purchases is because the purchase affirms some thing that's aspirational... It signals and aspect of our values. And sometimes values are tested when it's inconvenient and difficult to follow that value.
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