5min chapter

Forcing Function Hour cover image

Leveraging Your Brand with Scott Norton

Forcing Function Hour

CHAPTER

How to Make a Difference in a Cultured World?

En plus one founder and CEO Chris Fetty talks about what he looks for in a good investment. He says the type of businesses that excite him most are those coming into the overton window. This is whatever is essentially socially acceptable in culture, or known as the window of discourse. And i think you see the same things are on gender, in sexuality. There are lot of cultural changes happening that 25 years ago people saw as exotic or as fringe but now they're mainstream.

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