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Leveraging Your Brand with Scott Norton
Forcing Function Hour
Being an Adventurer Is About Embracing the Unknown
i think so much of our behaviour is contectual, and our concept of choice is a lot more limited than we think. It makes me think that getting some one out of their habits is putting them into a context where changing their habits is the norm. And thus what normally would be new, unfamiliar, becomes accepted, becomes the default towards liking. That's how i'm wired personally. Like, my personal purpose is to lead adventures that turn out siders and to insiders. To me, adventures is about, it's about newness. It's about challenge, and it's about embracing the unknown and pioneering and pushing into the unknown.
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