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Leveraging Your Brand with Scott Norton
Forcing Function Hour
The Role of Ritual in Food Brands
Chris Kensington is an investor and board member of mud water, a coffee alternative company. He says that the key to success in business is overcoming customer inertia. A lot of food products are part of hidden rituals such as eating breakfast or brushing your teeth before you go to work. This can help brands earn their place in people's lives if there isn't a set occasion for something,. he said.
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