Leveraging Your Brand with Scott Norton
Forcing Function Hour
Branding - What Does It Mean?
The concept of brand is a fairly brand new phenomenon when we talk about human history. But what isn't brand new is reputations and relationships. And so one of the ways i think about brand is that if we go way back to our li cave man days, our primal days, it all comes back to how we relate to each other as people. We're drafting on this psychological technology that was originally devel through evolution to how we relating to each other.
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