3min chapter

Forcing Function Hour cover image

Leveraging Your Brand with Scott Norton

Forcing Function Hour

CHAPTER

A Thousand True Fans - Is That Really What You Need?

Kensington's is a fast food company based in New York City. Founder and CEO of kensington's says the key to success is finding your "thousand true fans" The idea that you can build a business by focusing on those who are most excited about what you do isn't realistic, he says. Kensington's now has more than 1 million customers worldwide.

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