Leveraging Your Brand with Scott Norton
Forcing Function Hour
00:00
The Difference Between Brand and Branding
Everything you do, from the way you communicate to the way that you priortize internally, is just another signal of who you are and what type of relationships you're looking to cultivate. Amateurs really design more from the outside in, and professionalsdesign more from the inside out. And i think that when we think about what branding is like, on a surface level, the optics rite and pomp and circumstance of these things are also extremely important. But what we start with is really the corps values, the purpose, what we stand for.
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