Leveraging Your Brand with Scott Norton
Forcing Function Hour
00:00
We Taste With Our Eyes, Not Our Tweaths
Taste is a really interesting inner face for understanding how humans work. We are skilled at pdating our beliefs in such a way to rationalize our actions and to slat ourselves on the back for our identity. When i lived in japan, i tried notto for the first time, and it was like, i love this. So much of taste is around memory. And one of the reasons why catch in particular is a hard category to crack, iis because catch up is one of our earliest taste memories as americans. If you don't like it by the third try is it ain't for you. But if you like it, like it grows on people. It's
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