Leveraging Your Brand with Scott Norton
Forcing Function Hour
00:00
Sir Kensington's O Premium Ingredients, Premium Packaging, Premium Positioning
It feels like everyone these days wants to create a premium product. How were you able to identify what customers are willing to pay more for, and where it was best to just conform to industry standards? Yes, that's a great question. We are definly still figuring it out. And so with sir kensington's at the beginning, we recognize that we're competing with this monopoli stick, you know, company and product, hinds. So how do you get completely out of the conversation? You'd do the opposite. If they're plastic, now you're glass. And if they're squirting, we were scooping. But organic is important as a feature, but
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