Leveraging Your Brand with Scott Norton
Forcing Function Hour
How Does Your Personal Purpose Intertwine With the Company's Purpos?
When you're working with a founder, say they're at the early stages and they're trying to discover internally what makes them unique. I think that probably the most pointed question i ask in this is, how does your personal purpose intertwine with the company's purpose? And then i think another question that i ask is, in ten years from now, when your company is successful, how will the world be different? That's really the way that i define mission and purpose - whether founders have concept of it or not.
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