2min chapter

Forcing Function Hour cover image

Leveraging Your Brand with Scott Norton

Forcing Function Hour

CHAPTER

How Does Your Personal Purpose Intertwine With the Company's Purpos?

When you're working with a founder, say they're at the early stages and they're trying to discover internally what makes them unique. I think that probably the most pointed question i ask in this is, how does your personal purpose intertwine with the company's purpose? And then i think another question that i ask is, in ten years from now, when your company is successful, how will the world be different? That's really the way that i define mission and purpose - whether founders have concept of it or not.

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