Holfoods - What's the Balance?

It reminds me that we like to think of business as just a direct relationship with the end consumer, but that it exists within a larger ecosystem of stakeholders. In this case, how did you think about the balance between giving our true fan, our loyal customer, what they want, and catering to the needs of a distribution partner like a holfoot? So it's a great question, but i think the simple answer is that if you take care of that ultimate customer, if you actually really develop a proposition that serves them, that is what the entire ecosystem is oriented around.

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