Forcing Function Hour cover image

Leveraging Your Brand with Scott Norton

Forcing Function Hour

CHAPTER

Branding Is Telling the World Who You Are

Marketing is telling the world who you are, says David Walliams. Internal brand culture is like religion and beliefs practised by employees of a company. External brand culture is people that are your customers or press - it's basically how you're observed. Brand builder: "When you when you start to have your logo and your products represent a belief system and way of living"

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